Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of “Creator Mode” and the crackdown on automated connection requests, and why they’re welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort to limit spam and automation. While cold messages can turn into real business relationships, endless and automated outreach with little to no strategy will no longer be tolerated.
0:00 Intro
2:26 2 major changes on LinkedIn
9:18 Integrity on LinkedIn
9:45 Incident that likely caused crackdown
11:18 Changes in Sales Navigator
15:16 Ignoring connection requests
20:44 Creator mode
27:40 Truth, tool, and tip
32:25 Outro
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
jim@interoadvisory.com
Article Mentioned
https://www.wsj.com/articles/bank-of-americas-merrill-lynch-to-ban-trainee-brokers-from-making-cold calls-11621850400
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory @colleenmc_kenna
colleen@interoadvisory.com
