During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion.
0:00 Intro
1:12 Introducing Tommie
3:35 Designing logo
7:00 Leveraging LinkedIn
9:30 Overcoming self-doubt
10:30 Planning quarterly content
12:50 LinkedIn Strategy
14:46 Tools
16:55 Accountability groups
17:50 Templating and batching content
19:36 Value of consistent strategy
22:50 Tips on growth mindset
24:30 Outro
Tommie Deaner
https://www.linkedin.com/in/tommiedeaner
https://www.tobuadvisors.com/
Sarah Bentley
https://www.linkedin.com/in/sarah-m-bentley/
sarah@interoadvisory.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
