Liza Slavin is a LinkedIn Coach and Strategist at Intero Advisory who works with CEOs on their effort, strategy, content, and messaging on LinkedIn. Colleen and Liza discuss recruitment strategies, personalizing messages and posts, and how they manage unrealistic timeline expectations. Building a strong LinkedIn network is a marathon, not a sprint.
0:00 Intro
1:04 Conversation with Liza
3:17 Hesitations
6:12 Intentional content
8:20 Recruiting
15:30 Unrealistic expectations
18:00 Messaging that works
19:40 Client success story
23:10 Truth, tool, and tip
26:10 Outro
Liza Slavin
https://www.linkedin.com/in/lizaslavin/
liza@interoadvisory.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory @colleenmc_kenna
colleen@interoadvisory.com
