Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it.
0:00 Intro
3:30 How LinkedIn differs from social media
5:06 Wall Street Article
9:30 Position of social media managers
10:30 Truth, tool, and tip
14:00 Outro
“How Managing Social Media went from a Job to a Career” by Krithika Varagur, Wall Street Journal
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
colleen@interoadvisory.com
