Entertainment producers like Disney, after all, have a tremendous financial incentive for lodging their characters into the imagination of children. Of course, the more fully they are able to catechize children into their narratives the more merchandise they are then able to sell. Yet on an even deeper level, if their tales can become core components of the child’s childhood, then he or she is likely to actively look forward to sharing whichever film or show with his or her own children. In other words, Disney and similar companies are in the multigenerational discipleship game.
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