Cruz was born in India, grew up in Oman, worked in the Middle East before migrating to Australia and arriving in Darwin. He is the owner and manager of Creative Down Under (CDU), a local marketing company. Cruz has two endearing qualities that combined form a powerful force for spreading good in the community - he’s both creative and has a positive mindset. With this instinct, Cruz has set up #uNiTy, a hashtag that promotes all the positive things people are doing in the Territory during this Covid-19 crisis. Like an Indian restaurant giving away free food or the bakery making a toilet paper cake, Cruz is out there promoting a good news in a unique way.