In this episode, Christine and Keith share the importance and give tips on social media marketing for restaurants and owners alike.
[02:11] Recouping Money and Mandates
[06:07] Ghost Kitchens
[08:51] Becoming a Social Media Junkie
[15:26] 11 Social Media Marketing Tips for Restaurants
[17:03] Brand Ambassadors
[23:59] Birthday Marketing
[33:20] Importance of Social Media for Restaurants
[35:09] COV-Hole of the Week
11 Social Media Marketing Tips for Restaurants
- Show off what’s behind the scenes or behind the counter.
- Create a consistent voice. Be consistent with your branding on social media.
- Respond to online reviews. It lets your customers know that you’re hearing what they’re saying whether it’s good or bad.
- Use social media to drive e-mail sign-ups and incentivize it.
- User-generated content is a restaurant’s best friend: photos, tweets, other forms of social media made by guests that show your brand in a positive light.
- Spotlight your employees. If you have an employee that’s doing a great job, put them up on social media and let your customers know that you care about your staff.
- Ask questions and engage followers to improve engagement on social media.
- Capitalize on trending topics. Jumping on topics that are already trending on social media is a great way to increase exposure for your posts, especially if you have a clever take on a topic.
- Host social media contests. Team up with whoever you can around your area or community and offer up some free stuff: gift cards, swag, what have you.
- Spotlight your vendors. Showcase your vendors or partners who provide ingredients that make your food so amazing.
- Always tell your customers the best way to support you.
Where to Find Them:
Facebook - DeVita & Hancock Hospitality Group Inc.
Instagram - @devita_hancock_hospitality
Official Website - DeVita and Hancock Hospitality Group
Christine DeVita on LinkedIn
Keith Hancock on LinkedIn
connect@dhhospitalitygroup.com
