Across the digital world marketers are learning the same lesson, advertising and more significantly the marketing funnel as we have known it, are becoming ineffective tools for influencing how consumers move to purchase.
Consumers are no longer willing to be shoved down the path to purchase, like meat being pushed through a grinder.
Think about the shopping experience that Amazon introduced.
You may know what you're looking for, but as soon as you arrive at a specific product page, Amazon offers you a list of alternatives considered by others who shopped that product before you.
What's more, Amazon encourages you and other shoppers to create your own content and reviews, related to the product. Does anyone buy goods and services without looking for consumer reviews now?
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