Creative sales professionals are a different breed of individuals
They don't conceptualize the sales process as a transaction, but rather as a problem-solving activity
They are flexible. If a prospect or existing customer pushes back with an objection, they'll think creatively about how the problem can be solved When, for example, price is an issue, they'll be quick to consider offering discounts if acquiring the customer offers benefits beyond monetary rewards
(For example, added brand awareness, a strategic partnership, an opportunity for a lucrative referral or introduction, or an opportunity to enter a new sector or category of the market)
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