Whether you're talking about marketing or advertising, building yourself up is all about brand positioning
You've got to show your customer base that you're the first person they should go to with a problem in your market
The question of how to market yourself online, and offline, is a tricky one. It’s hard to get it right, and it takes a lot of legwork on your part
But if you put in the necessary effort to do it by implementing a few tried-and-true strategies, you’ll stand out from the pack, and that makes all the difference in the world of marketing
