"Brand is squishy. It's squishy because I can just use it in conversation. And no one makes me pause and explain what I mean, because we all think we know what it is."
– Christine E. Looser Ph.D
In this episode, Aki and Christine discuss -
About Christine Looser
Christine Looser is a behavioural scientist teaching brand strategy at a challenger university called Minerva. She is fascinated by how humans learn, change their minds, and build social connections, through improved evidence-based management; use branding to design customer-centric strategy; and transform education.
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About More Space For Light
More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.
