Description

Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of #autonomy

In his three brilliant CREATE stories you will find out why we:

• should spend more time understanding the problem before designing the solution
• are more likely to do nothing than the sensible, innovative or imaginative thing
• Had better get clever about what we measure
• should scrap the senseless “9 to 5”

BONUS EXTRAS: Find out why Unilever created "Dress Down Friday" and potato farmers soak their potatoes before they sell ‘em

Go to https://www.katzkiely.com/ for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions.

Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/

Katz on twitter : https://twitter.com/katzy

beep on twitter : https://twitter.com/beepmindshift

Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/

Humans Leading Humans is brought to you in partnership with the Marketing Society. TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/

Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/