In this episode of The Revenue Circle, host Mahesh Iyer sits down with Oleksii Lunkov, a fractional Chief e-commerce officer whose insights cut through the digital noise.
Alex unpacks the real challenges facing online retailers today - from the surprisingly low average conversion rates to the untapped power of owned customer data through email marketing. He breaks down why content remains the ultimate differentiator and offers a refreshing take on AI: "Think about problems first, then solutions."
The conversation moves beyond theory into practical territory with Alex's experiences localizing e-commerce for global markets (it's not just translation) and his candid thoughts on why fractional leadership models deliver better ROI for growing businesses.
Whether you're launching your first store or scaling your tenth, this episode delivers actionable strategies for navigating the increasingly personal future of e-commerce.
Chapters:00:00 Introduction to E-commerce Expertise02:52 The Power of Content in E-commerce06:45 Navigating Global E-commerce Challenges17:13 The Role of Technology and AI in E-commerce22:42 Data Analysis and Strategic Decision Making28:37 Emerging Trends in E-commerce33:09 The Fractional E-commerce Officer Model
