What if we had 10 of the best marketers on the planet each provide their best tip for customer engagement? Top executives from brands like IBM, Mastercard, N26, Clorox, Verizon, Acorns, Rovio, and HelloFresh? Well, that’s exactly what we did.
The result: the 10 golden rules of customer engagement.
Rovio COO Kieran O’Leary talks about understanding user motivations. HelloFresh chief brand officer Emma Baines talks about showing up, consistently, day after day. IBM global head of Watson Advertising and The Weather Channel Sheri Bachstein talks about maximizing value for subscription apps. And Mastercard CMO Raja Rajamannar shares how much bigger a brand is than just a logo.
Here is the best of CleverTap Engage from 2021: enjoy!
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
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CHAPTER TIMESTAMPS
1:09 Sheri Bachstein, The Weather Company, an IBM Business
2:27 Raja Rajamannar, Mastercard
6:10 Katherine Melchior Ray - formerly Babbel, Shiseido
8:59 Patrick Stal, N26
10:41 Vivian Chang, Clorox DTC
12:48 Pearl Servat, Visible
14:43 James Moorhead, Acorns
16:52 Kieran OLeary, Rovio
19:28 Ashley Fauset, Maple Media
22:06 Emma Baines, HelloFresh
