How do you invent the future of mobility in the heart of Europe, when Uber and Lyft are at the top of everyone’s minds? A good start is bringing iconic brands like BMW and Mercedes together to create a ride-sharing experience that is exactly what Europeans want.
In this episode of CleverTap Engage we chat with Thomas Zimmerman, the CMO of FREE NOW, one of the top ride-sharing companies on the planet with over 56 million customers in 170 cities. We chat about generating traction, building volume, and differentiating from competitors. We also get insight into how Free Now segments customers, engages users, and personalizes offers.
Plus, of course, we learn how leading marketing at a gaming company has prepared Zimmerman for being the CMO of a massive ride-sharing company.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
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CHAPTER TIMESTAMPS
0:00 Something old and something new
2:30 BMW, Mercedes, and a startup
6:01 Differentiating from competitors
8:30 Has performance marketing peaked?
11:40 New channels
13:30 Segmentation: easier than gaming?
15:20 Metrics for engaged users
16:40 Personalizing user experiences
22:15 From games to ride-sharing
