What does rewarding loyalty in real time do for customer retention? According to IncredibleBank CMO Leslie Osman, it treats your customers the way Google, Netflix, and our instant satisfaction digital world has trained them to expect.
And that increases retention.
In this episode we learn how real-time rewards improve results in ultra-competitive sectors. We chat about old-school customer service and new-school digital impact. And we discuss which communications customers (and app users) want to get and why … as well as how AI is helping marketers personalize and customize those communications.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
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CHAPTER TIMESTAMPS
0:00 Rewarding loyalty in real time
2:20 New school vs old school customer experience
6:10 Competitors you might not think of
7:35 The basics of rewarding loyalty
9:15 Immediate gratification … for fintech?
12:30 Data-driven customer communication channels
15:30 Sending messages customers want to receive
16:50 Customize messages to customers
18:01 Using AI for customer engagement
22:10 Customer loyalty in the digital age
