What can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases.
And, of course, helps retailers and brands build more loyalty with their customers.
Donahue shares insights on:
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
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CHAPTER TIMESTAMPS
0:00 Customer buying behavior
2:30 Cash back for shopping data
5:30 Retail and emerging from Covid
8:30 Apple’s ATT and iOS marketing
10:30 First-party data
13:01 Rewards as a service
16:20 Signals of high-intent purchasers
18:01 Location-based marketing
20:45 Segmentation: shopper mindsets and moments
25:05 Performance vs brand marketing
