For today's diDNA dialogue we talk with the Senior Director, Digital Revenue Operations of The Infatuation and Zagat - Colin Sparaco.
Colin shares the pivot in 2020, why they focus on education and a sense of community, and some of the best pieces of advice heading into 2021 as a publisher.
Check out The Infatuation on Youtube - https://www.youtube.com/user/immaculateinfat and on LinkedIn - https://www.linkedin.com/company/the-infatuation/
00:00 - Introductions!
01:23 - F1 to Publishing
04:07 - Who is The Infatuation & Zagat?
06:50 - What it's like being restaurant advocates?
09:59 - Pivoting in 2020 IRL to Virtual
14:12 - Most effective ways to communicate with a user base
16:36 - Revenue diversification and mailbox money
20:12 - Heading into 2021 Building strong A/B tests
25:19 - What is a ghost kitchen? Sense of community
27:11 - Advice for publishers navigating the industry
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