For today's diDNA dialogue we speak with the Chief Operating Officer of an international organization Nordot, Aya Uryu! She shares some of the most critical pieces when evaluating value add partners and delegating process within an organization.
Check out Nordot on Linkedin - https://www.linkedin.com/company/nordot/about/
Contact Aya directly here - aya.uryu@nordot.io
Check out Nordot online - nordot.io
00:00 - Intro!
01:20 - How Aya transitioned from Broadcast Television
03:16 - Support the publishers - sharing is caring!
06:09 - The 2020 Strategy and how it's changed
08:08 - Individual Pubs V.S. Partners
9:12 - Biggest incentive for Publishers with Nordot
10:58 - 2021 strategy
12:21 - Advice for Publishers navigating the industry
15:57 - What helps you determine a good third party vendor
17:50 - Nordot contact info
Read through the article here - https://www.emarketer.com/content/us-...
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