On todays diDNA dialogue we talk with the CEO of infolinks, Bob Regular. Bob shares his unique perspective as a publisher (owner of Adotas) and a veteran on the SSP and Ad Technology side of the business.
He knows the industry has become complicated and wants to share his point of view on where intermediaries will end up, what a publisher should focus on in this fast changing world, and what to look for as a business owner.
Check out infolinks on Linkedin - https://www.linkedin.com/company/infolinksmedia/
Bob on Linkedin - https://www.linkedin.com/in/rregular/
Check out infolinks on the web - https://www.infolinks.com/
00:00 - Introductions!
01:51 - The start to 23 years in the industry
05:30 - Buying a futon and rebuilding
12:44 - The direct relationships, the team, and the platform
18:23 - Will intermediaries always be around?
22:48 - The ad industry is complicated and pubs just want to do what they do best!
25:37 - Advice for publishers navigating this industry.
28:58 - Pick what you are and build a value prop.
32:32 - Operate lean
34:30 - How do you get connected with us?
Stay connected with us! didna.io https://www.linkedin.com/company/didna
