For today's diDNA dialogue we talk with the VP of Publisher Growth at Sovrn, Keith Abbey. Keith has a long career in the ad industry and set his sights on Sovrn after realizing how they truly empower publishers.
He shares what Sovrn is doing to further support publishers around the death of the cookie with Sovrn Signal, marrying multiple solutions together in one package, and how important revenue diversification is!
Check out Sovrn on Linkedin - https://www.linkedin.com/company/sovrn-holdings-inc-/
Check out Sovrn online - https://www.sovrn.com/
00:00 - Introductions
05:33 - Why did YOU pick Sovrn ?
07:20 - How the culture shaped the Sovrn today
12:00 - The death of the third party cookie
16:14 - Educating sides
21:05 - Advice for publishers
23:56 - The easiest way to get hold of Keith and Sovrn
Connect Stay connected with us!
didna.io
https://www.linkedin.com/company/didna
