Branding sets the tone of your business. It is the strategy that reaches your ideal customer, and it’s the approach that sets you apart from the competition. Starting the logo, the colors, website, and social media posting shows the values you want your clients to see. It builds on your recognition and becomes known to your potential customers which is crucial to its survival. Strong branding gives a positive impression to customers which can increase their loyalty. It says that your brand is loyal, dependable, and one you can trust. Today on the Crushing Chaos Podcast talks about her company SMatthews Designs and her mission empowering women to build their own brands.
