A direct response email is defined as something that is written to evoke an immediate response and compel the reader to take a very specific action - and usually, that is to click on a link in the email.
There's just one goal for that email - just one call to action. To get them to click on a link.
But such emails are just one side of the email marketing coin.
Listen to the show for the rest.
https://CutToTheChase.fm
