Description

Are you wondering if advertising can really deliver results for schools?

In this episode, Richard Bartolowits, the Principal of Connections Homeschool in Alaska, shares his experiences about the different changes he went through in his career in the homeschool industry.

As other trends come up, he boldly adapts the various marketing strategies to unceasingly reach the school's intended audience and maintain engagements through time.

#SchoolSuccess

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Every week on The School Success Podcast, digital marketing agency owner Mitchell Slater interviews school leaders and game-changers in the education sector.

Never miss an episode and follow The School Success Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

This podcast is powered by Slater Strategies, a marketing agency committed to helping schools grow their enrollment and connect better with the families in their communities. Find out more at https://schoolsuccessmakers.com.



Highlights of This Podcast:

• [01:50] Jeep Wrangler Wave


• [03:50] Kenai Setting


• [03:30] “We hit over 1900 students enrolled with us”


• [04:25] “One teacher who enrolled 285 people”


• [05:18] “We’re gonna keep homeschooling”


• [06:04] Alaska is its own little beast


• [06:35] “I want to homeschool my children”


• [08:08] “We respect parents' right to make the choices for their kids”


• [09:08] $300 fly tying kit


• [09:55] “Buy a Ferrari with it”


• [11:38] $100 skis


• [12:57] “I will pay for the firearms class”


• [14:22] “This is my sixth year with the program and marketing”


• [15:58] “Is that a big advertising revenue?”


• [16:43] “We have 1000 people visit our website”


• [17:34] “We got 1000 students without advertising”


• [19:00] “Radio ad or TV or billboard or anything like that”


• [20:35]  “It took me five years to develop a logo”


• [21:51] “One of my guilty pleasures”


• [22:39]  “That's kind of intimidating”


• [24:06] “We used to have about a 35 character web address”

YouTube Video Podcast Link:

https://youtu.be/aARMQJ207Bw