In June 2011, Edward sustained a traumatic brain injury during a yacht race (one of his passions). During the subsequent recovery period under neurologists and counsellors, he was told that "you are going through a period of bereavement for the loss of your memory and other capabilities, you need to come to terms with the fact that your international consulting activities are no longer a reality". He was incensed to be 110% better than he was before, he had intuitively learned to read again to enable him to understand the brain and then articulate the issues he was having to the neurologists/counsellors. The realization that he had been able to read and retain the new information reinforced my belief that the brain is an amazing organ. He therefore decided to do the opposite of what he was advised and exercised his brain over the next year to the point that the science of neuroplasticity enabled access to lost memories and ultimately his full recovery. His rediscovery of simple meditation techniques also played a big part in that recovery and still has a place in his daily positive mental health routine. He has never been a person that likes to be pigeon holed. As a polymath Edward says that he is many things to different people and does not believe a title is a true reflection of the capabilities of an individual. He truly believes in the greatness that lies within every human being and their capacity to grow, improve both themselves and the lives of others around them. We are after all trans-disciplinary beings equipped with the most advanced, but vastly underutilized supercomputer - our brain! As part of the rediscovery of himself; identifying who he was, what his core values were/are, what personality traits had helped him to be successful prior to his injury and thereby establish and define his major definite purpose. The biggest discovery was that he had not been living in congruence with his core values and hence needed to start over, to innovate with conscience to the benefit of people and the planet in a holistic way to avoid creating more problems. Edward’s purpose is to transform at least 3 billion lives, to achieve this massive vision he recognises that he therefore needs to bring all of his experience and skills to bear and inspire others to assist him along the way.