Description

At the end of 2014, Abeego inventor Toni Desrosiers had to lay off almost her entire team just before the holidays. Two weeks later, Abeego was selected as a SheEO Venture. Today Abeego is leading the global beeswax food wrap trend, creating zero waste and paying employees a living wage.

"SheEO gave me posture and that posture came from all the women around me that were standing with me and encouraging me to get back up and try again. And so I did. And my business has exploded.”

In this episode:

• What Toni learned about food as a holistic nutritionist that paved the way for Abeego 
• How the early decision not to patent Abeego has shaped how the company has grown
• Why people are willing to leave their jobs to work at Abeego 
• How becoming a SheEO Venture led to Abeego’s explosive growth
• “The race to the bottom” and why Abeego hasn’t built discounting into its margins 
• The important mindset shifts Toni went through to own her greatness

We invite you to become a SheEO Activator to support Ventures like Abeego or apply to be a SheEO Venture at SheEO.World.