Description

Barbara “BE” Alink is transforming the “sick care” industry with The Alinker, the walking bike designed for an active life. 

"If you design for people, you're not solving problems. I reverse design everything. That means I don't focus on problems. I don't have problems. I don't fix anything. I design for humans and, in that effort, you realize how much is problems-fixing out there and completely missing the point because we're not a problem to be fixed."

In this episode: 

• How the healthcare system treats bodies as something that needs to be fixed
• The human-centred design process behind the Alinker
• The challenges of maintaining quality and comfort while reducing manufacturing costs
• How the Alinker is going to market outside the traditional medical system
• Why it’s so important for BE to ensure customers and others are seen and heard
• How the SheEO Network and other Ventures have helped support BE 
• The importance of language in transformation

We invite you to become a SheEO Activator or apply to be a SheEO Venture at SheEO.World.