In this deeply engaging episode, I’m joined by Adam Craker – CEO of iqbusiness and a defining figure in SouthAfrica’s contact centre and consulting space. We take a nostalgic journey through the early days of Merchants under Dimension Data, explore the rise of iqbusiness as the country's leading digital integrator, and take a powerfulturn into civic purpose with Adam’s co-founding of JozI my Jozi – a visionary movement to restore pride and economic momentum to Johannesburg’s inner city. A conversation about legacy, leadership, and how business can become a true agent of social change.