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Today on the Impact Business Show I interviewed Liz Green. Liz is a copywriter who helps purpose-driven businesses amplify their voice online.  

She specialises in website copy that draws on conversion psychology and weaves search engine-friendly keywords naturally into each page. And she writes strategic compelling email sequences that roll out the red carpet for the customers and subscribers.  

Liz was 49 when she started her business in 2017, so she knows a thing or two about the challenges and rewards of choosing small business ownership later in life.  

Away from the world of copywriting, she's a devoted cat auntie and occasional flautist who firmly believes any situation can be improved with cake.  

We spoke about flutes, piggies and pirates, entrepreneurial truth bombs, and going after your dreams in business and in life.   

If you’re a business owner looking to get your great message out into the world, this one’s for you.