In this episode of Let's Talk ABM Declan is joined by Bev Burgess, Senior Vice President & Global ABM Practice Leader at ITSMA. Bev is one of the industry’s major thought leaders on marketing and selling complex services and solutions.
Here's what they cover:
- How Account-based Marketing originated
- What criteria dictate a successful ABM programme
- What the future holds for ABM
- Practical tips for starting with ABM
