In this episode of Let's talk ABM, Declan chats to Adam Holmgren, Head of Demand Generation, Europe at GetAccept. Adam has become a leading figure in the world of Demand Generation, both through his work at GetAccept as well as with his community - The Demand Generation Movement. He is taking GetAccept's Marketing on a journey from SMB to mid-market and share his journey with us.
Here's what they cover:
- GetAccept's journey from SMB to mid-market
- Learnings from launching an ABM motion
- How ABM and Demand Gen can work in tandem
- Adam's personal project of building a Demand Gen community
