Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She’s building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroline previously ran ABM programs at Cloudflare, Zuora, and Blue Yonder. With roots in Demand Gen and Field Marketing, she brings a rare blend of precision, creativity, and go-to-market depth to every ABM motion.
Watch this episode and learn:
How to build a full-funnel ABM strategy in your first 90 days
Why tailoring tactics by tier is critical in a 400-account program
How to integrate events and direct mail into a seamless ABM motion
Why orchestration - not ownership - is the key to ABM success at Swoogo
