Description

Interview with Shanelle Newton Clapham (AUS) - CEO and Chief Digital Marketing Strategist at Parachute Digital.

Shanelle is a passionate marketer & fundraiser and the author of the digital fundraising book Attracting Donors Online – Digital Fundraising that works. Shanelle’s career goal is to help non-profit organisations make more money online by creating excellent digital experiences that leave their donors feeling like their minds have been read.

Included in this episode:

• Shanelle's early years working in fundraising
• Building a website that converts at WWF Australia
• Improving your digital strategies 
• Create compelling content that attracts new donors
• Common mistakes fundraising teams are making when it comes to digital
• Tips to drive engagement on social media and email
• Digital fundraising trends emerging
• Shanelle's final advice to inspire and fulfil fundraisers and nonprofits