Interview with Tom Ahern (USA) - President at Ahern Communications.
Tom Ahern is a highly sought-after fundraising copywriting and donor communications expert. In 2016, the New York Times wrote that Tom Ahern “is one of the country’s most sought-after creators of fund-raising messages.” Tom Ahern is also the author of eight fundraising books including ‘Turning doubters into donors’, ‘What your donors want… and why’ and ‘How to write fundraising materials that raise more money.’
Sections included in this episode:
Section 1: Reflecting on the beginning of Tom's fundraising copywriting career and key lessons learnt
Section 2: Tips for improving your direct mail fundraising content
Section 3: Building stronger relationships with your donors
Section 4: Utilising digital channels for fundraising
Section 5: Bequest marketing and mid-level giving
Section 6: Tom's final advice to inspire and fulfil fundraisers and nonprofits
