Interview with Aaron Lamb (AUS) - Head of Digital at Oxfam Australia and two time Fundraising Institute of Australia (FIA) award winner.
Aaron has reshaped Oxfam Australia’s digital landscape by having an analytics first approach and encouraging team members to back their decision making. Aaron shares his advice across all digital platforms and how to use digital most effectively as part of the wider fundraising and organisational strategy.
Included in this episode:
- What the Head of Digital Engagement role at Oxfam Australia entails
- Reflecting on a time when Oxfam Australia's digital campaign didn't work
- Oxfam Australia's most successful digital campaign and why it was successful
- How digital has changed as an acquisition channel for fundraisers
- Nurturing your supporters with digital
- Learning the basics of Digital Fundraising
- How to get donors and supports to open an email
- Test, learn and achieve your goals with digital
- The importance of SEO and Adwords for your fundraising efforts
- Utilising social media to engage with new audiences
- The best digital fundraising channels to choose for a high ROI
- Where to start when introducing digital to your fundraising efforts
- Aaron's final advice to inspire and fulfil digital fundraisers
