Interview with Erica Waasdorp (USA) - President of A Direct Solution; Author of Monthly Giving: The Sleeping Giant.
Erica Waasdorp started A Direct Solution in 2003 with more than twenty years of experience in direct marketing for non-profits. Erica is a Certified Master Trainer for the Association of Fundraising Professionals and sought-after webinar presenter. She has spoken at a multitude of nonprofit conferences, ranging from fundamentals of fundraising, to international fundraising, to direct mail and monthly giving.
Including in this episode:
Section 1: The beginning of Erica's fundraising journey and key lessons learnt
Section 2: Being effective with your Direct Mail Appeals
Section 3: How to create a successful Monthly Giving Strategy
Section 4: Being committed as a fundraising for a successful career
Section 5: Erica's final advice to inspire and fulfil fundraisers and nonprofits
