Interview with Grant Hensel (USA) - CEO and Founder of NonProfit Megaphone, an agency that serves over 400 nonprofit clients to help them manage their Google Adwords Grant accounts.
Included in this episode:
Section 1: How and why Grant founded his agency to nonprofits and why he chooses to specifically focus on Google Adwords Grant Management
Section 2: Where nonprofits get in wrong with their Google Grant Campaigns
Section 3: Getting starting in setting up a Google Ads Grant account
Section 4: Setting goals and understanding the competitive landscape in the nonprofit sector with Google Ads
Section 5: Structuring your Google Ads and having a sound strategy to maximise your fundraising efforts
Section 6: The most important metrics and benchmarking your success
Section 7: Grant's final advice to inspire and fulfil nonprofits and fundraisers
