Interview with Donna White (UK) - The Senior Head of Digital Marketing at The Prince's Trust - a UK based youth charity which empowers young people to secure a job or start a business.
Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program.
Included in this episode:
Section 1: Introduction
- The beginning of Donna's digital career and how this led her to working in the nonprofit sector
- Donna's biggest lessons learnt on applying fundraising best practice
Section 2: Fundraising at The Prince's Trust
- What's made an impact on The Prince's Trust's fundraising efforts
- Growing their individual giving portfolio
- Putting in place systems and processes to achieve fundraising goals
- Working agile and having the ability to test and learn
Section 3: Digital Fundraising
- The biggest challenges in the role of Senior Head of Digital Marketing
- Which digital channels have been successful
- What role digital plays in the overall fundraising strategy
- How to keep content simple when implement digital fundraising campaigns
- Outsourcing and managing the day-to-day digital activities
- Reflecting on a successful digital fundraising campaign that Donna was involved in
Section 4: Professional development and final advice
- Staying passionate about the work
- Advice Donna gives to other aspiring fundraising leaders
- Achieving next career goals
- Donna's final advice to inspire and fulfil fundraisers and nonprofits
