Interview with Jessica Macpherson OAM (AUS) - Fundraising and Digital Strategy Consultant at Blaze Your Trail, and the Founder and former CEO of St Kilda Mums, a charitable organisation that helps children and families in the state of Victoria in Australia.
Jessica has been recognised for some incredible achievements, including being awarded the Order of Australia Medal in 2019, being inducted into the Victorian Honour Roll of Women in 2017, and she was an award winner in the Pro Bono Australia Impact 25. With this, Jessica was also the recipient of the coveted Golden Hoodie at the Salesforce World Tour: Reimagined in Sydney, March 2020.
Sections included in this episode:
Section 1: Has Jessica founded her own nonprofit and the challenges she faced in the early years
Section 2: How St. Kilda Mums gained traction and then scaled their fundraising efforts to become a 50+ employee organisation
Section 3: Founding her new venture that impacts nonprofits through successfully implementing the right technology
Section 4: Jessica's advice for being more strategic in your fundraising efforts to scale your nonprofit
Section 5: Reflecting on Jessica's most successful fundraising campaign to be involved in
Section 6: Jessica's final advice to inspire and fulfil fundraisers and nonprofits
