Design. User Experience. Knowing your audience. Empathising with your end user. These are such critical facets of getting analytics right in your organization. Brian O'Neill knows a little bit about this. He is a product designer and founder of the consultancy, Designing for Analytics, which provides design and UX consulting for custom enterprise data products and apps. For over 20 years, he has worked with companies including DELL/EMC, Tripadvisor, Fidelity, JP Morgan Chase, and many others. Today Brian focuses on helping clients create more useful, usable, profitable, and engaging decision support software and information products.
