Description

We are getting pretty specific when it comes to attracting the right kind of talent to your organization. Recruitment ads are something that most people overlook, but we have a unique trick to writing recruitment ads that work. Jennifer herself helped us pioneer this technique with The Results Group, and she’s sharing her insight into this sometimes very competitive hiring market.

Before we get started, realize that you are going to need a standardized hiring process in place in order for these ads to work. You need to be very clear on the ideal candidate you want to hire and what skills and behavior they need to make their position successful.

To get there, we have to ask you some tough questions. Many leaders learn a lot about themselves as they try to figure out the position they’re hiring for. It’s all so you can look at the recruitment process in a brand new way and write new recruitment ads that actually work at attracting talented and motivated employees to your business.

Get started with these easy tips for writing recruitment ads:

• Describe the things currently going wrong with their current employer and how you’re ready to pay them what they deserve for the quality of work that they do.
  
• Include key knock-out factors that dissuade people who aren’t the right fit from even applying for the position in the first place.
  
• Forget requesting a resume or asking candidates to fill out an online form. Use a call to action at the end of the ad to encourage candidates to call so you can speak together.
  
• You get one paragraph to talk about who you are as a company, so make it count!
  

We are going in-depth with these steps and more, so tune in now for invaluable insight into how to write recruitment ads that work.