As we head into the final stretch of the year, fundraising is on everyone’s mind. In this week’s episode of Nonprofit Lowdown, I’m breaking down the crucial differences between annual gifts and major gifts – two very different types of donors that require distinct strategies.
🔑 What You'll Learn:
The key mindset and motivation behind annual vs. major donors (Hint: it's not just about money!)
How your tactics need to change depending on the donor segment – from scalable email campaigns to personalized meetings. 📅
Stewardship: Why your approach to thanking and engaging donors should look very different for these two groups. 💌
How to balance both types of giving to create a stable AND transformative fundraising strategy. 🌱
If you’ve ever struggled to tell the difference between an annual donor and a major donor, or wondered how to optimize your fundraising efforts, this episode is for YOU.
Important Links:
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
