Braxton Manley is the founder Braxley Bands (a D2C Apple Watch bands company). The company started as a class project but now has scaled millions of dollars.
Braxton shares his story, lessons learned, favorite resources, and much more.
Timestamps:
0:00 Intro
1:22 Origins of Braxley Bands
4:22 First customers and inflection points
07:30 DTC brand learns and restructures using Profit First
11:11 Design frameworks and philosophy
12:13 Scaling brand, facing MOQ challenges, shifted focus
14:18 E-commerce strategy and customer loyalty in marketing
17:50 Ways to drive traffic (and pitching Mark Cuban)
20:22 Riding big waves for product demand
23:30 Ways to reduce expenses and maximize revenue
25:43 Switch to Sendland for email and SMS
28:00 Hiring a fractional CMO, Tegan Gainan
28:52 Outside perspective is invaluable for growth
32:06 Adopting a flexible approach, learning from mistakes
35:49 New business of flavored mastic gum for facial structure
37:41 Soft launching under a beta brand for feedback
41:30 Braxton’s girlfriend and founder connections
43:05 Peace Love Hormones business
45:00 Shiny penny syndrome and multiple businesses
45:45 Businesses with family members
47:00 Communication frameworks to express needs
50:00 Final takeaways
Guest Links:
Braxley Bands https://braxleybands.com/
Braxton Manley X https://twitter.com/Braxtonmanley
Braxton Manley IG https://www.instagram.com/braxtonmanley/
Other Links Mentioned:
Conversion Rate Optimization (CRO) Agency https://oddit.co/
Social Snowball https://socialsnowball.io/
Sendlane for email and SMS https://www.sendlane.com/
Fractional CMO for ecom brands https://tegangainan.com/
Peace Love Hormones https://www.peacelovehormones.com/
Mystic Gum https://mysticgum.com/
My Links:
🧠 3-minute Newsletter: https://making-connections.beehiiv.com/
🎙️ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen
🐦 Twitter: https://twitter.com/MitchellLandon
📸 IG: https://Instagram.com/mitchelllandon
