Earning customer loyalty is ultimately about creating and maintaining relationships. Over 70 years ago Dale Carnegie wrote the very best book on building relationships, “How to Win Friends and Influence Others.” While the stories are too dated to be relevant for most people, the fundamentals defined by Dale Carnegie many years ago are still customer service gold today. Mr. Carnegie defined the six ways to make people like you. Listen to this episode to find out how to use his common sense advice and put it into common practice to win the customer.
This episode is also available as a blog post: http://billquiseng.com/2011/08/08/common-sense-but-not-common-practice/
