Imagine if you could get each person on your team focused on the same vision and commitment to the delivery of the World’s Best experience for each customer. Your company's service reputation would be broadcast so loudly by all of your customer loyalists that you easily would dominate your competition. So how do you do it? How do you get everyone on your team reading from the same book? Simple. Put it in writing. Literally, let them read from the same book. Create your customer service manifesto. Your manifesto is a declaration of your company's customer service creed, principles, and intentions. So what are the components for a customer service manifesto? Listen to this episode to find out.
This episode is also available as a blog post: http://billquiseng.com/2012/03/13/do-you-have-a-customer-service-manifesto/
