Your Number One work responsibility is to attract and retain customers. So how do you do that? Be the customer. When your customer interacts with you, you are not an individual. To the customer, you are your company. And as the company, you cannot begin to satisfy customers until you remove all the dissatisfiers. That means removing forbidden phrases. Forbidden phrases are those which could potentially give a customer a poor impression of you and your company. Find out are just a few of these Forbidden Phrases and the proper alternatives in this episode.
This episode is also available as a blog post: http://billquiseng.com/2011/08/05/remove-all-the-dissatisfiers-forbidden-phrases/