The goal of any business is to attract and retain customers. In order to retain customers, you must provide service that will exceed the expectations of the customer. If you only meet the needs of the customer, there is a possibility that the customer will defect if there is a future choice of something new, different, or less expensive. So how do you wow the customer? Listen to this episode to learn about Step One in delivering the World's Best Customer Exeprience.
This episode is also available as a blog post: http://billquiseng.com/2011/08/03/step-one-on-how-to-wow-remove-all-the-dissatisfiers/
