It will be very rare that someone intent on improving the customer experience for his company will come up with an idea that is brand new. Better to use the CASE Method to enhance the customer experience. CASE stands for “Copy and Steal Everything”. If you feel uncomfortable with “Steal”, then “Copy and Save Everything”. Be more intent on observing within and outside of your industry for ideas that you can CASE. Then tweak the idea to make it your own. Listen to this episode to generate ideas to CASE.
This episode is also available as a blog post: http://billquiseng.com/2011/07/23/use-the-case-method-for-customer-experience-improvement/
