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We will integrate that new business unit by deploying technology, they said. It is as simple as buying a new tool, they said.

False.

Integration is more than just putting Tech A together with Tech B via an API. Integration goes to the heart of how things work together: people, process and THEN technology.

I figured the smart people I know would have something to say about the topic. And boy was I right. After more than an hour of conversation, digested down to ~30 minutes for you, the viewer, I give you Consultants Saying Things - The One About Value Networks.

In Episode 7, Chris, Shashi, Bill and Phil discuss integration and value networks.

Topics include:
- What do we really mean when we say 'integration' ?
- What is a value network?
- Why should we care?