Description

You're a consultant. You've been doing your thing. Suddenly Big 4 Firms and various magazines and LinkedIn rivals tell you you've been doing it ALL WRONG!

Consulting 1.0? No no no. You should be doing Consulting 4.0!!

You know your stuff. No one has ever told you that what you were doing was so out of date it needed a version number attached to it.  It's like cell phone speed hype (that never lives up to the promise, let's be honest). Are you still on 1xRTT? Holy crap, you should be on 20G! How could you be so backward!

Ok. Maybe it isn't quite that bad. But seriously, the big firms are talking Consulting 4.0 like it is something so new and so different that if you don't do it you are simply Neanderthal.

I call bullshit. And so did at least one of my friends. But there are always so many sides to these things that it warrants discussion. So I asked the panel, is Consulting 4.0 real and if so, what the hell is it?

In this episode:

• Is this just another buzzword to sell stuff?
• What are the consulting 'versions' ? What do they mean?
• What was consulting in the past versus what is it now?
• How does the average cat navigate this (seeming) marketing nonsense?
• Can a practitioner leverage the confusion over these BS terms to get ahead?
• What does Phil REALLY think about Consulting 4.0?

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